In the corporate arena and also in our daily lives falling behind in technology is quite a bad idea. But getting out in front is also a bit risky and not so smart either.
I read in a magazine that a German company Vitaphone recently brought out a new cell phone with only three buttons, each intended to allow an elderly user to speed-dial an emergency contact. It’s a clever idea with a potentially big market. But what I liked reading about the phone is that its main appeal is that it has less, not more, functionality than everything else on the market. The three-button cell phone also has people wondering: Is it a high tech product?
The answer, of course, is something along the lines of maybe. But you do not hear much about sort of high tech stuff. Instead, most things are pigeonholed as either high tech or low tech, a false duality that ignores the fact that to thrive, nearly all businesses need to reside in a zone best characterized as medium tech.
We all know that companies that resist new technologies risk giving their competitors the edge in creating better, more efficient products and services. No one wants to be left behind because of a dumb or shortsighted tech decision. Unfortunately, many entrepreneurs overcompensate for these fears and wind up underestimating the risks that are part and parcel of technology or assuming that technology is a business solution in its own right. Take for example, Mercedes that in 2002 proudly led the auto industry into the brave new world of computerized brake systems. These brakes would take over the driver’s duty in case of an emergency. No one ever thought of something like this and no one ever asked Mercedes for this feature. This system did not work so well for Mercedes, in terms of increasing its sales.
The challenge for people and companies as such, is how to prevent getting in deep with technology without completely neglecting it. Even putting up new software, like installing a computerized billing system, can be very complicated, and the multifaceted efforts can fall apart into really expensive nightmares. Any effort to implement new technology becomes high tech if you have not done it before. The brighter way of doing things here, is to manage the technology risk the same way loan officers and mutual fund managers manage financial risk-by spreading it around. It is intelligent to assume that your technology decisions are quite like a stock portfolio. You should want to think that your technology decision is risky in some areas but not all areas. There is no such a thing as a new technology with no risks involved
A lot of the times, you have no choice but to be innovative. But if it is not high-impact, and you can buy the technology somewhere else, that is the way to go. To do so, one company went to the trouble of acquiring a software developer that was already working on similar technology somewhere else. A year later, that company had a software program 5% the size of others, which was simple and user-friendly with less complexity. That company is enjoying continuous revenue growth and is now making profits.
Some companies start investing a lot of money in building high-end software without looking at the market scenario or analyzing the market trends. The need therefore, before building any software is to focus on the market trend: are factories buying ERP solutions, have they started relying on process automation and are they in a stage where they can take to change management. Some companies are not wise enough to research well and begin to build a very expensive and high-end software like an ERP for which the market is rather dry.
A good way to stay safely medium tech is to do what Vitaphone did and focus on less feature-rich versions of high tech products. But that is no simple task. A clever enough marketing twirl, as with the emergency cell phone, may also do the trick, but more often getting customers to buy a less advanced product requires a sharply lower price and lowering the cost of a high tech product can be a technology feat. For that matter, Vitaphone is not placing all of its bets on a three-button cell phone. It is also throwing some high tech into the mix, producing phones that integrate a GPS chip so that emergency response crews can pinpoint a caller’s location, and even a built-in heart monitor for a fast reading in the case of a cardiac event.
It is as such always wise to keep in the middle order to reduce the risk factor. The ideal thing to do is to bring out a simpler version of an already complex solution and to have a lower price on it. This will also give you a good marketing pitch.
The latest multifunction photocopiers arrive with digital technology, compared to the analog technology that the older models of photocopiers used. When the copier dealer offers you a photocopier with digital technology, this automatically means that the copier would have integrated laser printer and scanner. This digital technology multifunction photocopier possesses several key advantages and benefits, such as automatic quality enhancement of images. These photocopiers are also capable of ‘job building’, which is the ability to scan page images at high speeds before printing them. These photocopiers not only allow you to produce any number of copies of pictures, texts, or photos but also send them through email or make such documents available on the file servers of others.
Another key advantage of digital technology photocopier is a special technology termed as ‘automatic digital collation’. This technology enables the photocopier to scan each page only once. You can scan multiple pages at one go and print hundreds of sets of all these pages without continuous scanning. You could obtain more information on this feature from your copier dealer. For more information on office copiers you can check out Applied Imaging.
Another unique feature of digital technology photocopiers is its steganographic capability. The steganographic feature allows the copier to embed identification codes in the printed pages. These codes would be fine but nearly invisible patterns, usually in the form of yellow dots. This embedding of codes allows government agencies and other crime investigating authorities in forensically identifying or tracking the copier used for printing the investigated materials. All of us are aware that international and cross-border terrorism is on the increase and is a major global threat. When terrorists print out or photocopy their propaganda handouts using photocopiers with steganographic feature, the international investigating authorities would be able to trace such photocopiers. This would subsequently help them track the terrorists involved in preparing the handouts.
Your copier dealer would be able to explain how the serial number of the photocopier along with the time and date of printout or copying is encoded. Similarly, this unique feature is also a great help in tracing counterfeiting. The U.S. government is believed to have instructed photocopier manufacturers to implement this tracking scheme in their machines. As such, the implementation of digital technology by replacing the old analog technology has ushered in several benefits to users of latest multifunction photocopiers. Hence, you should discuss in detail about the various features of photocopiers with your copier dealer before you decide to buy one for yourself.
All the geeks and gadget gurus are waiting in anticipation for some of the most cutting edge products to be released by end of this year. Iphone 5 pre order is already in place and by the demand it can be projected that this particular devise will be a success.
Steve Jobs last days were involved in a complete overhaul of iphone 5. Steve Job’s interest and dedication towards this particular product has resulted in a lot of speculation in the market with regards to the specifications and look of the new iphone 5. There is news of using liquid metal in the new iphone 5 which will be leap for the smart phones giants. Apple is protecting any updates or leaks on the product. They have launched a claim over the iPhone5.com domain name.
Advanced optics, search options, enhanced apps and easier navigation all has resulted in the iphone 5 pre order frenzy in the market. The phone is set to have iOS 6 which will be the new operating system for the phone and is set to have an elegant and intuitive interface. The user will know how to use iPhone from the first time they set their eyes on it and this is because the revolutionary Multi-Touch interface in iOS was designed for finger tip touch. The simple, beautiful Home screen is the easiest place to start for any user. The phone will be having built-in apps to over 500,000 and many more which are readily available online. Everything a user explores, touch they feel a sense of simplicity and fun.
Iphone 5 pre order is also high because of formidable notification centres of iphone 5 as well the imessage app that is available to make things simpler for its users. Users are more into buying iOS 6 as it is a desktop-class operating system that has been reinvented for mobile devices. Iphone 5 will use one of the world’s most advanced computer operating system. The performance of iOS 6 is fast and stability is rock-solid. It manages power efficiently and delivers outstanding battery life. iOS 6 ensures that performance and battery life don’t suffer when the user is multitasking with multiple apps open at the same time. With an untimely demise of Steve Jobs there is all the more demand for the product which is considered as the last product to be a Steve Job’s baby.
So many things present in life and almost all of those things are welcome by people and they make it as a part of their life. The characters of cartoon have become favorite thing not only for children but also for adult and it can be seen from the products which exist in the market. For the first time, there is a doll of the cartoon character and as the progress of the time, not only doll but it can be game.
Winnie, Donald and Mario are some characters of the cartoon and it has made as the game, online or internet based game. There are more than one types of online games that can be played by people, such as for the play mario bros online in the site of Mario games online 7. More than twenty games that can be played by people in it and there will more information that can be got by people when they come directly to the site.
So people, if you are the truly fans of Mario, you should know much about it or at least, you know the variation of its games and understand how to play it. There is no one better prove except from the people itself.
E-marketing is a concept that has, in such a short lapse of time, captured the interest of marketers and is fundamental today if companies want to survive in this digital world. E-marketing can be described as the achievement of marketing objectives via the use of electronic communication. Marketers should identify the needs of customers so as to satisfy them more efficiently using the internet as a medium of communication.
Digital technologies have become part of everyone’s daily life. Governments of several countries are investing heavily in the ICT sector because technology is the future. Also, digital technology is broadening marketers’ scope towards consumers’ experience of interactive marketing.
Marketers possess an array of tools to match digital technologies towards e-marketing purposes. Some of them have been elaborated in this article.
A digital camera is a device that records images and has become a very essential equipment in marketing today; whether in the traditional media or the electronic media. A photo is an aspect of the visual communication provided to customers which possess information. Such information determines whether the customers are visually satisfied and whether an action of acceptance or rejection will prevail in relation to the product photo. The digital camera is a must-have tool needed for product communication. Generally, companies hire photo agencies or professional photographers for the creation of their photos.
However, with the constant innovation of digital technologies, photographers are gradually leaving their place to a much more effective professional photo solution. It is the digital photo studio. A digital photo studio, also referred as digital photo lightbox is a fast, very easy and secure way in obtaining your product photos. These creative photo studios are available on the market.
The photo studios are easy ways to create quality product photos. The needs for external photographers, lighting crews and graphic designers are not needed. Build intuitive with no special trainings needed to manipulate the digital workstation; anyone can create professional quality photos within minutes. The software that comes along is simple, easy to understand and efficient to use. Moreover, it allows some photo editing options. Also referred to as the creative lightbox, these studios give you on-the-spot results.
The lighting of the digital photo studio is constant and no other lighting setup is needed. Moreover, no cast shadows are produced due to the effective symmetrical positioning of four lights within the studio. The possibility of macro photography is very true with such a workstation. Macro photos are close-up shots of product photos. These photos are very appealing as they show a product’s traits from very close.
The most interesting thing about the digital photo studio is that interactive 360 deg. animations and 3-dimensional animations of products can be achieved through some clicks by anyone. Also, sizes, weights and heights do not matter as there are different studios that match various products, be it for small products, large products or tall products. The digital photo studio, without doubt, is the perfect tool needed for product communication.
Computer game is another high interactive way to grab the attention of audiences, especially the attention of teens. Marketers can directly advertise in the game itself. For example, a car game has the car brand names within the game- this promotes the brand name of car manufacturing companies. Marketers can place their products into the game or they can advertise online in multiplayer websites. Thus, computer games are an effective way to advertise to teenagers or younger adults.
Social media is slowly becoming a very powerful medium of communication. The audience for social networks has increased over the last three years and reached an estimated audience of over 300 million. In social media, marketers can make use of viral marketing, chatting, advertisements among others for the promotion of their products.
The impacts of digital technologies have indeed been immense in the E-marketing sector. Today, there are no doubts that technologies are primordial for product communication. Marketers should be well acquainted with the various tools which he can use to sell his products.